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Local agency, Online Path Crowned Winner at the APAC Search Awards

Online Path, a leading digital marketing agency based on Unley Road, Unley, is thrilled to announce its victory at the prestigious APAC Search Awards, claiming the title for Best Use of Search – Retail / eCommerce (PPC).

This accolade recognises the remarkable achievements of Online Path in award submission ‘Trimming Wasted Spend to Achieve 15x ROAS’ showcasing exceptional skill in pay-per-click (PPC) advertising.

The winning campaign was for long-term client, Barberco, a national barber and men’s grooming supplier.

By focusing on the optimisation of every campaign element, the team achieved a 122% increase in ROAS (Return on Ad Spend), a 64.83% rise in conversion value, and significant reductions in both cost per conversion and overall ad spend.

Melanie Gibbons, Owner of Online Path, expressed her gratitude, “This award is a reflection of our team’s commitment to excellence and innovation, with an unwavering focus on delivering tangible results for our clients. We are immensely proud of what we have accomplished together with Barberco.”

“Our dedication to transparency, accountability, and fostering long-term trust and relationships with our clients was evident in this campaign’s execution and results.”

Online Path’s success is attributed not only to the expertise and hard work of its team but also to the invaluable support provided by Business SA. “The support and guidance received from the Business SA mentor program has been instrumental in fostering a culture of excellence and innovation within the agency”, says Mel.

As Online Path celebrates this significant achievement, the agency remains committed to its mission of helping businesses grow their online sales through strategic and measurable campaigns. This award reinforces Online Path’s position as a leader in the digital marketing industry and sets the stage for future innovations and successes.

About Online Path:
Online Path is a digital marketing agency based in Unley, South Australia, specialising in SEO, Google Ads, and social media marketing. With a focus on honesty, accountability, and results, Online Path is dedicated to helping businesses achieve their online growth objectives through strategic digital marketing campaigns.

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